![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/518f6ffc-1ffa-484c-b8a1-cd95dd32d53f_rw_3840.jpg?h=4763da4909eb004e9704adf4c7c35a47)
The Great American Race.
The Daytona 500 is the biggest, brightest, and boldest event of the year; kicking off the season and setting a tone for the races to follow. Synonymous with the USA and unbridled patriotism, bleeding red, white, and Daytona blue through and through. A vacation from reality, a chance to celebrate tradition, and a first-hand experience in the loud and proud world of great American racing. Most importantly, The 500 represents the iconic beginning of NASCAR in its purest form; an idea borne from humble beginnings that has exceeded all expectation. Daytona has, and will continue to, push limits and set a new standard for innovation in stock car racing.
The Daytona 500 is the biggest, brightest, and boldest event of the year; kicking off the season and setting a tone for the races to follow. Synonymous with the USA and unbridled patriotism, bleeding red, white, and Daytona blue through and through. A vacation from reality, a chance to celebrate tradition, and a first-hand experience in the loud and proud world of great American racing. Most importantly, The 500 represents the iconic beginning of NASCAR in its purest form; an idea borne from humble beginnings that has exceeded all expectation. Daytona has, and will continue to, push limits and set a new standard for innovation in stock car racing.
The RARE Design Team
Rodney Richardson - Principal/CD
Marie Siegfried - Account Director
Jason Wright - Account Manager/Copywriter
Ethan Manning - Designer
Cody Bass - Designer
Ben Barnes - Designer
Rodney Richardson - Principal/CD
Marie Siegfried - Account Director
Jason Wright - Account Manager/Copywriter
Ethan Manning - Designer
Cody Bass - Designer
Ben Barnes - Designer
Services Provided:
Identity Design
Brand Strategy
Brand Design Execution
Environmental Design
Brand Strategy
Brand Design Execution
Environmental Design
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/2e7c925a-52fb-455e-908e-963864e6da4b_rw_1920.jpg?h=e76b72e212c84e571ec333b134bbf59b)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/a5f08807-9337-48dc-b521-bb7adec247b8_rw_1920.jpg?h=894fb5f67dcd06b183f852ea6ed3559b)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/9884f6cf-adaa-443f-8251-11a81acddf80_rw_1920.jpg?h=ef28ad70f43bd15354d3a0f47ba58382)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/42528612-7d2b-4ca2-8aa0-6d51430780f5_rw_1920.jpg?h=8e7b7b97d8932bc180a09410c8716287)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/1688614a-6f50-4c7d-83e4-8c95b944b638_rw_1920.jpg?h=106e3f5d72dcc7495b5a7e005629b263)
Early Exploration Sketches for the 2022 Daytona 500 Identity
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/f69ca64c-6ead-43b1-9469-e6cf1d689de4_rw_1920.jpg?h=7984394e1c598234d3af1e6c960df827)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/2eb731bc-f290-47ab-b814-e684a3392f73_rw_1920.jpg?h=4e42136334dc8ed66c462ac9ca442f4f)
![](https://cdn.myportfolio.com/718b2533-6794-48e5-9d5a-592ccb84c9b9/da4fc1c0-165c-4b16-b70e-067a9a184667_rw_1920.jpg?h=5121691ba4514a318ee759dd279f89ed)