The Great American Race. 

The Daytona 500 is the biggest, brightest, and boldest event of the year; kicking off the season and setting a tone for the races to follow. Synonymous with the USA and unbridled patriotism, bleeding red, white, and Daytona blue through and through. A vacation from reality, a chance to celebrate tradition, and a first-hand experience in the loud and proud world of great American racing. Most importantly, The 500 represents the iconic beginning of NASCAR in its purest form; an idea borne from humble beginnings that has exceeded all expectation. Daytona has, and will continue to, push limits and set a new standard for innovation in stock car racing.

The RARE Design Team

Rodney Richardson - Principal/CD
Marie Siegfried - Account Director
Jason Wright - Account Manager/Copywriter
Ethan Manning - Designer
Cody Bass - Designer
Ben Barnes - Designer

Services Provided:
Identity Design
Brand Strategy
Brand Design Execution
Environmental Design
Early Exploration Sketches for the 2022 Daytona 500 Identity

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